Category: Uncategorized

Do you have a small business or just otherwise don’t have the budget to engage with a professional service provider or development team just yet? Then the following ways to get a decent website for free (or for cheap) might be for you.

A word of caution at the beginning: These website builders are quite rigid and simple. If you develop and grow your business you might soon find yourself in the situation where you’ll want to switch to a more powerful technology.

Squarespace

Squarespace is a cloud-based website builder. They support many different business types, for example they have templates for professional photographers but also for yoga studios.

https://squarespace.com/

Pricing starts at a couple of bucks per month. Of course, you can buy or connect a custom domain. Since it’s cloud-based you dont have to worry about hosting, it’s all included.

You can go here for a demo: https://www.squarespace.com/templates/irving-demo

Weebly

If for some reason you cannot warm up to Squarespace, you might want to try a good alternative: https://www.weebly.com/

Weebly is a bit cheaper, it comes at the monthly price of a cup of coffee (in Switzerland). It’s very similar to squarespace. They support your website building process by taking you through a step by step process which is a great help for absolute beginners.

Webflow

If you tried Squarespace or Weebly and say: These don’t work for me I need more power and flexibility! Then you might want to try Webflow. https://webflow.com/

Webflow is NOT for beginners though. There are many, many settings and it can be confusing even for a professional. Webflow has pre-made templates that look good and are easy to adapt, but the advanced settings are still lurking in the shadows and there is nothing that protects you from messing things up.

At the same time Webflow falls short of giving a professional developer or designer the possibilities to implement a custom design perfectly.

Bespoke Website

The above options are too lightweight for you?

Do you have a budget and are you looking for professional web design and development? Then we at what.digital would be happy to help. Please get in touch via hello@what.digital – we are looking forward to hearing from you.

Intro & Documentation

Before you post questions please make sure that you’ve read through the django CMS resources first:

• django CMS Intro for managers and editors – please also watch the video: https://www.django-cms.org/en/why-django-cms/
• First steps in django CMS for editors: http://docs.django-cms.org/en/latest/user/index.html

The django CMS Admin Interface – First Steps

• Admin Panel: The admin panel is where all functionality is accessible, it’s your starting point. You can always go to the admin panel by appending /admin to your domain (i.e. https://yourdomain.com/admin or https://your-website-1.eu.aldryn.io/admin
• Editing a page: You can go into Edit Mode on any page, by simply adding ?edit to any URL in the browser’s address bar. So if you are on https://yourdomain.com/some-page/ then you can append ?edit to the URL (https://yourdomain.com/some-page/?edit) and hit enter. You will then see a login screen unless you are already logged in and after that be able to double click on any part of the page to edit it directly.

Editor Best Practises

• Please read about Responsive Images and Safe Areas
• Please read about hyphenation
• Please read about handling images
• Working with videos in Content Management Systems

There is some official documentation available at https://docs.divio.com/en/latest/how-to/configure-media-custom-domain/ – follow those steps.

You have to create a separate Divio project for the reverse proxy. You can fork or copy the below sample project and then add it to your Divio project as external repository: https://github.com/what-digital/divio-media-reverse-proxy

You can get the Divio DSN for the S3 storage by logging into your website project via SSH and then execute echo $DEFAULT_STORAGE_DSN , then take that value to update the nginx configs in /nginx.

Then you can deploy the solution to see if it works. Don’t forget to set the DEFAULT_STORAGE_DSN env variable in the divio control for your main project.

The problem: Cloud hosting services such as Divio.com terminate HTTPS already at the loadbalancer level. Your container that hosts react will never receive an incoming HTTPS connection. Still, upgrading HTTP connections to HTTPS connections falls in the responsibility of your container. How to fix that?

Special thanks to Jonathan for his advice and support.

Here is how to build and serve a React app with nginx on divio.com:

Add an nginx/default.conf to your project:

## Redirect HTTP to HTTPS

server {
    # divio sends all traffic to port 80 as HTTPS is terminated already at the load balancer
    listen 80;

    client_max_body_size 20M;

    if ($http_x_forwarded_proto != 'https') {
        return 301 https://$host$request_uri;
    }

    location / {
      alias /usr/share/nginx/html/;
      try_files $uri $uri/ /index.html =404;
    }

}

change your Dockerfile accordingly:

FROM node:12.16.1 as builder

# for caching optimisations
COPY package*.json /
RUN npm install


COPY . /app
WORKDIR /app

ENV PATH=/node_modules/.bin:$PATH

RUN npm run build


FROM nginx:latest
COPY --from=builder /app/build /usr/share/nginx/html
RUN rm /etc/nginx/conf.d/default.conf
COPY nginx/default.conf /etc/nginx/conf.d

EXPOSE 80
CMD ["nginx", "-g", "daemon off;"]

Update your docker-compose.yml for local support and testing (optional):

# This docker-compose.yml file is used to set up your project in the local
# development environment *only*. It is *not* used in deployment to our cloud
# servers, and has no effect whatsoever in cloud deployments.
#
# See our Developer Handbook for more information:
# http://docs.divio.com/en/latest/reference/docker-docker-compose.html
version: "2.3"

services:
  # The web container is an instance of exactly the same Docker image as your
  # Cloud application container.
  web:
    build:
      context: .
      target: builder
    # Change the port if you'd like to expose your project locally on a
    # different port, for example if you already use port 8000 for
    # something else.
    ports:
     - "8000:80"
    volumes:
      - ".:/app:rw"
    # There is currently a bug: https://github.com/facebook/create-react-app/issues/8688#issuecomment-602149917
    tty: true
    # The default command that the container starts with. If you'd like to run
    # the project locally in Live configuration, you will need to change this.
    # See https://docs.divio.com/en/latest/how-to/local-in-live-mode
    command: npm start

  nginx:
    build: .
    # Change the port if you'd like to expose your project locally on a
    # different port, for example if you already use port 8000 for
    # something else.
    ports:
     - "8000:80"
    volumes:
      - "./nginx/default.conf:/etc/nginx/conf.d/default.conf"
    command: [nginx-debug, '-g', 'daemon off;']

There are a few things to know when handling videos in Content Management Systems (CMS). Are you set to become a pro CMS editor? Then please read on:

Video Hosting

You might not be aware, but CMS are not a great place to host video. CMS run on web hosting, which is in most cases not suitable for hosting of large files. Also consider that the video file (for example an .mp4 video format) that you have locally on your desktop might not be optimized for the web.

On the other hand, video platforms such as youtube or vimeo have specialized in video hosting. Videos uploaded on video platforms are auto-magically compressed and optimized for the web, for the maximum compatibility! Doesn’t that sound like the right choice for hosting videos!

Good to know: Platforms such as youtube allow you to host videos for your website without showing them anywhere else, for example your youtube channel. This special mode is called an “unlisted” video.

Now how do we get Youtube play nicely together with your CMS? You have probably already seen that the video component in your CMS allows to insert a Youtube link. Let’s go get that link on youtube!

Step 1: Create an “unlisted” video on Youtube

Go to https://studio.youtube.com/ – if you don’t have a Google Account, maybe now is a good time to set up a shared gmail address for your department or team. Make sure you select the right channel or create a new one. Since it won’t be public anyway, you dont need to upload a logo or care about any optional fields. Then at some point you can upload your video:

Step 2: Edit the page in the CMS where you would like to add the video, add a video component

This is how it looks in django CMS:

Once you save, you can now see your video nicely embedded on your page!

Pro Tipp for Youtube

Did you notice the small video thumbnails that youtube puts at the end of your video to keep the user engaged? This is often not desirable. You can limit those previews to show only other (public) videos from your channel. In django CMS’ video component this behaviour can be configured with the Parameters field right below the video URL field. Just hit the + button and set a parameter rel to the value 0. In other systems you can try appending &rel=0 to the video URL. Try this example: https://www.youtube.com/watch?v=1nOo2lrPXSo&rel=0

There are a few things to know when handling images in Content Management Systems (CMS). Are you set to become a pro CMS editor? Then please read on:

Image size

We get it – you would like to have high quality images / photos everywhere on your website! We do, too! However bigger is not always better. It’s also important to optimize for page speed (see here why pagespeed matters). This means that the file size of our pictures should be as small as possible, while, of course, keeping the image quality on a satisfactory level.

Here is how!

Compress your Image

Some CMS compress images automatically when you upload it – but often the built-in image compression is not what it could be. On top of that, many CMS will keep the original image anyway “for the record”, using up unnecessary disk space.

It’s therefore recommendable to first upload your images to a tool such as https://www.iloveimg.com/compress-image – Here you can safely assume that your images are compressed to the max!

Resize your image

Once you compressed your images, you can make your image even smaller by clicking the resize button right where you are!

These days, images are best resized to either width or height at or below 4,000px (the most recent TV screens are called Ultra HD and have a 4K image resolution (3,840 x 2,160 pixels) and the most recent Macbook Air (3rd gen) has a screen resolution of  2,560 x 1,600 pixel.

If you know that your image won’t cover the full screen, you can resize it to something even smaller, for example max 500px (either width or height).

Image naming

Now you have a perfectly optimized image! Even though some CMS allow you to change the file name later on, the original file name will still be stored and will linger around! It is therefore recommended to give the image a speaking file name before you upload it to the CMS.

Good Example ✅: woman-in-green-dress-pointing-at-screen.jpg

• Try to avoid spaces, use hyphens (the minus character) instead
• try to describe what’s on the picture, not what you use the picture for (bad example: ❌ product-page-first-section.jpg)
• put your image in a folder so it’s easier for you to find it later. Example folder name: Blog Post Header Images

Now you are ready to upload your picture into the CMS! 👏 Well done! 👍

By the way: Responsive Images

Some images are treated in a “smart” way by the CMS, meaning that the CMS adapts the width of the image according to the window width, and keeps the height of the image at an acceptable value according to the device or window width. Sounds like magic? It is!

Please read on about responsive images here: https://blog.typodrive.com/2019/03/09/responsive-images-and-safe-areas/

Welche Punkte müssen Teil eines Website Relaunch Briefings sein?

Konzeption, UX & Design

• Branding, CI / CD: Branding Book, Style Guide, Webfonts, Ikonographie, etc. als Input für Web Design
• Fotografie: authentisches Fotomaterial, z.B. Portraits, Team-Bilder, etc.
• Illustrationen: optional, ggf in Budget einplanen
• Informations-Architektur (IA) & Inhalte: Welche Seiten, welche Hierarchien? Testimonials, Services, Produkte, Projekte, Team, Kontakt, Jobs, Blog, Landing Pages, etc.
• Web Design: Gestaltung von einzelnen Schlüssel-Seiten durch einen professionellen Web Designer in hoher Detailtreue in XD, Sketch oder figma, als pixel-genaue Vorlage für die Umsetzung.

Inhalte

• Content Migration: Content Management Ressourcen bereitstellen, bzw. im Budget einplanen.
• Copywriting: Ressourcen bereitstellen für das Copywriting falls nötig, bzw. im Budget einplanen.
• Übersetzungen & Mehrsprachigkeit: Welche Sprachen sind relevant? Für Übersetzungen ggf Ressourcen bereitstellen oder in Budget einplanen

Online Marketing

• Suchmaschinen-Sichtbarkeit: technisches SEO, Redirects setzen, Search Console und langfristige SEO-Strategie
• Conversion Tracking & Analytics: Google Analytics migrieren, Google Tag Manager aufsetzen, Conversion Ziele (z.B. Whitepaper Download) festlegen und Tracking aufsetzen.
• UX & Conversion Rate Optimierung: Geeignete Call-to-Actions setzen, Optimierung der User Experience (UX)
• Performance: Page Speed Optimierung, Server Caching, Browser Caching Settings optimieren
• Content Strategy: Relevante Themenwelten bestimmen
• CRM Integration: Hubspot Formulare & Tracking aufsetzen.

Technologie & Operations

• Content Management System & Technologie Stack: Gibt es CMS- oder sogar Technologie-Präferenzen (z.B. python / django oder PHP)? Sind die Inhalts-Editoren bereits mit einem System vertraut? Sind Applikations-Logiken (z.B. ein Kundenportal) oder Integrationen mit anderen Systemen (z.B. SAP, ein DAM- oder PIM-System) geplant?
• Device & browser Kompatibilität: Kompatibilitäts-Matrix festlegen gemäss Google Analytics Auswertung: Welche Browser & Geräte sind besonders relevant? IE11 Kompatibilität noch notwendig? Ggf im Budget entsprechend einplanen.
• Hosting, Maintenance & Security: Sicherstellen performantes Hosting, Service Level Agreement inkl Backup und Maintenance Konditionen.

Rechtliche Aspekte

Privacy / GDPR: Muss den Usern die Möglichkeit zur vollen Datenschutz-Verwaltung gegeben werden gemäss EU-Richtlinie? Oder reicht eine abgespeckte Schweizer Lösung, z.B. Marketing cookies / scripts nur aktiv nach Opt-in des Users und Google Analytics standardmässig aktiv mit Möglichkeit zum Opt-out.

based on https://github.com/tonystar/bootstrap-float-label/blob/master/bootstrap-float-label.css

Bootstrap 4 form row:

<div class="row">
    <div class="col">
        <div class="form-group">
            <label class="has-float-label">
                <input class="form-control" name="email" type="text" placeholder="E-Mail" class="is-invalid">
                <span>E-Mail</span>
            </label>
            <p class="invalid-feedback d-block">
                This is a validation error message that needs to be inserted dynamically
            </p>
        </div>
    </div>
</div>

SCSS mixin:

@import "~bootstrap/scss/functions/";
@import "~bootstrap/scss/mixins/";
@import "~bootstrap/scss/variables/";

@mixin has-float-label {
  // taken from https://github.com/tonystar/bootstrap-float-label/blob/master/bootstrap-float-label.css
  display: block;
  position: relative;

  label, & > span {
    background: white;
    position: absolute;
    cursor: text;
    font-size: 75%;
    opacity: 1;
    -webkit-transition: all .2s;
    transition: all .2s;
    top: -.5em;
    left: 0.75rem;
    z-index: 3;
    line-height: 1;
    padding: 0 2px;
  }

  .form-control {

    &::placeholder {
      opacity: 0;
      transition: all .2s;
    }

    &:placeholder-shown:not(:focus) + * {
      font-size: 100%;
      color: $input-placeholder-color;
      transform: translateY(-50%);
      top: 50%;
    }
  }

}